123 Organic Tequila
123 Organic Tequila
123 Organic Tequila begins its journey to your glass as sweet juice pressed from the roasted heart of the Blue Agave. Like pulque, the sacred ceremonial drink of the Aztecs, this sweet mosto is fermented and then transformed by the careful art of distillation into the purest 100% Blue Agave tequila. Grown on the same ancient volcanic soils that once sustained the Aztecs, the agave plantations that flourish on our hacienda near the town of Tequila have been sustainably cultivated for centuries and from these pristine estate fields comes the expressive character of 123 Organic Tequila (Uno Dos Tres).
The origins of tequila can be found in the legend of the Aztec goddess Mayahuel and you will find her story depicted on our labels. Mayahuel dwelled in the sky with the star demons, the Tzitzimime, that are said to battle the sun each dusk and dawn. When it was discovered that Mayahuel had eloped with the feathered snake God Quetzacoatl, the Tzitzimime descended to earth in pursuit. In an effort to escape, the couple disguised themselves as the forked branches of a tree but Mayahuel’s hiding place was revealed when the tree split in two and its branches fell to the earth. Mayahuel could not escape the wrath of the Tzitzimine and with a heavy heart, Quetzacoatl buried her where she fell.
As in the ancient legend, the snake that adorns the seal on every bottle of 123 Organic Tequila serves as a symbol of protection both for the sacred field where Mayahuel was laid to rest by her lover and the agave plants that sprang forth there. From the milky sap of the first agave plants, the Gods created the fermented elixir pulque which they gave as a gift of comfort to Quetzacoatl for the loss of his ill-fated Mayahuel. From that time forward, legend attributes the origin of agave and the creation of pulque to this fertile goddess.
Mayahuel’s offspring, the 400 tipsy rabbits, serve as a reminder to consume 123 Organic Tequila in moderation.